A story on how Heineken Brazil gained 1 million new Facebook Fans just by 1 post…

In 2012, the Heineken Brazil Fan Page started a real-time campaign called “One Like One Balloon” that became very popular.

The idea behind the campaign was to respond to every new Page Like by blowing up a green balloon and putting it in the Brazilian Heineken office. Videos of the office being filled with balloons were taken and put on YouTube as they happened.

The office area was filled with 12,632 balloons in just one day.
2. After 6 hours, 500,000 Facebook users were affected.
3. More than 1 million new friends joined because of the whole campaign.

 

Source: blog.brand24.net

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