Truckers Report ran a pretty cool experiment. They tested two one-page sign-up forms:
Form 1: Just asked for an email.
Form 2: Had a bit more going on:
- Pick a job (from options)
- Choose your state
- Select your driving experience
- And then type in your email
Sounds like a lot, right? But guess what? Form 2 – the longer one – crushed it by 31% over Form 1! 🤯 Shocking, huh?
Why did this happen?
Here’s the Jist: People like starting with the easy stuff (dropdowns, checkboxes). By the time they get to the hard part (putting in their email), they’re like, “Eh, I’ve already come this far, might as well finish.” 💁♂️ It’s a psychological trick called “commitment and consistency,” coined by the OG, Cialdini.
Smart!! 😏
Source: conversionxl.com