B2B? Yeah, it’s a beast. 🐉 Finding B2B case studies can feel like searching for a needle in a haystack, especially when your biz spans across multiple sectors. SAP? They’re juggling 19 different ones—talk about a challenge! But here’s what they discovered from their epic market takeover:
- They hit 21% market share (target was 10%, so they smashed it!).
- Pulled in $3.675M in MGO (marketing-generated opportunities). 🤑
Here’s what helped them crush it:
- No one-size-fits-all campaigns here—they got specific, tailoring campaigns for each sector.
- They stepped into their customers’ shoes and approached things from their unique point of view. 👟
- The real MVP? Speaking their audience’s language, making every message hit home.
Now, here’s the sauce for how they reeled in their audience:
- White papers on the industry for deep dives
- Executive summaries served with some visuals for those busy leaders 🖼️
- Application graphics that show, not just tell
- Whitepaper videos (because, let’s face it, video hits different)
- Business presentations that were all about solutions
- TED Talk-style vids where industry experts dropped knowledge bombs
- Sector-specific surveys to get the inside scoop 🔍
- Articles on Forbes, LinkedIn, Digitalist—10 per sector! 📝
- Email campaigns that landed in those inboxes 📩
- 5 tweet cards per sector to keep the convo going on social 🐦
- Professional meetings for those high-level talks
- Outbound follow-up calls (you can’t forget the personal touch!)
- Sector-specific digital hubs—their secret weapon for directing traffic
SAP didn’t just play the game, they changed it by making every message feel personal, direct, and tailored. That’s how you win across 19 sectors. 💼
Source: www.marketingsherpa.com