So, cheggit this out! The Optimizely crew was diving into customer feedback with one-on-one chats and focus groups. During one session, a dude flipped out when he saw their old pricing page, exclaiming, “I hate this!” 😡 He was like, “Whenever I see ‘contact sales,’ I think I’m about to get scammed.”
They decided to run an A/B test to shake things up. They swapped the “contact sales” button for a “schedule demo” button on the pricing page. 🔄
And guess what? Just by changing the words, they saw a whopping 300% boost in conversions—more peeps scheduling demos with their sales team! 📈🔥
Source: blog.optimizely.com