Optimizely changed the “contact sales” button on their pricing page to read “schedule demo”. Result: +300%

So, cheggit this out!  The Optimizely crew was diving into customer feedback with one-on-one chats and focus groups. During one session, a dude flipped out when he saw their old pricing page, exclaiming, “I hate this!” 😡 He was like, “Whenever I see ‘contact sales,’ I think I’m about to get scammed.”

They decided to run an A/B test to shake things up. They swapped the “contact sales” button for a “schedule demo” button on the pricing page. 🔄

And guess what? Just by changing the words, they saw a whopping 300% boost in conversions—more peeps scheduling demos with their sales team! 📈🔥

Source: blog.optimizely.com

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