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+9% Increase in Your Ad’s CTR: The Power of Photos Over Design

When it comes to display ads, every element matters—especially the visuals. A study analyzing over $1 million worth of display […]

A fascinating study about emoticons revealed that one particular emoticon consistently generates three times more engagement than others: the classic

If you’re looking to increase the click-through rate (CTR) of your ads, incorporating images of people might just be the

Breaking through in the world of B2B marketing is no easy task, especially when your business serves a diverse range

What drives customers to buy? Yotpo, a leading eCommerce marketing platform, conducted an in-depth analysis of 8.6 million purchases across

Email marketing is one of the most powerful tools in your arsenal, but getting recipients to click can often be

The Nielsen Norman Group conducted a comprehensive study, analyzing 1.5 million eyetracking fixations from over 300 participants. The result was

We all know how tough it is to sell when people don’t understand what you’re offering. When your audience doesn’t

Sometimes, less truly is more—and TheHOTH proved it with a dramatic redesign of their landing page that skyrocketed their account

Sometimes, growth isn’t about spending more—it’s about thinking smarter. Social Tools, a SaaS company with 150k users and an ARPU