How to Achieve 500%-7000% ROI with Retargeting (and a Free Simple Tool to Do It)
Retargeting is one of the most powerful strategies in digital marketing, with studies showing it can deliver an impressive 500%-7000% […]
You Made a Mistake. What Should You Say?
Mistakes happen in every business, but how you respond to them can make all the difference. When faced with an
+9% Increase in Your Ad’s CTR: The Power of Photos Over Design
When it comes to display ads, every element matters—especially the visuals. A study analyzing over $1 million worth of display
A study about emoticons found which one of them gets 3x more engagements
A fascinating study about emoticons revealed that one particular emoticon consistently generates three times more engagement than others: the classic
A Simple Trick to Boost Your Ad CTR by 12%
If you’re looking to increase the click-through rate (CTR) of your ads, incorporating images of people might just be the
Achieving a 21% Cross-Industry Share of Voice: Lessons from SAP’s B2B Campaign
Breaking through in the world of B2B marketing is no easy task, especially when your business serves a diverse range
Analysis of 8.6 Million Purchases Reveals What Can Boost Sales by 11.6 Times
What drives customers to buy? Yotpo, a leading eCommerce marketing platform, conducted an in-depth analysis of 8.6 million purchases across
The Framework to Double Email Click-Through Rates (CTR)
Email marketing is one of the most powerful tools in your arsenal, but getting recipients to click can often be
+124% Better Usability with These Writing Tips
The Nielsen Norman Group conducted a comprehensive study, analyzing 1.5 million eyetracking fixations from over 300 participants. The result was
How to Sell More by Making Your Headline 140% Clearer (Super Easy)
We all know how tough it is to sell when people don’t understand what you’re offering. When your audience doesn’t