Retargeting is one of the most powerful strategies in digital marketing, with studies showing it can deliver an impressive 500%-7000% ROI. While I’ve shared examples of this in the past, today I want to introduce you to the smartest way to use retargeting—one that could completely change how you approach your campaigns.
The Genius Retargeting Strategy
Picture this: you share a link with your subscribers, customers, or social media followers, and then retarget your ads to only those who clicked on that link. This level of precision can do wonders for your campaigns.
Here’s an even more specific use case:
You share a link to your checkout page and then create follow-up ads targeting only the people who clicked that link but didn’t complete their purchase. This hyper-focused approach results in higher conversion rates and delivers the highest ROI.
The Challenge
If the link leads to your own website, it’s relatively simple. You can ask your developers to add retargeting pixels to the page.
But what if the link points to someone else’s page? In such cases, you usually have no control and can’t add retargeting pixels. This limitation has made it nearly impossible to apply this smart strategy—until now.
The Solution: A Free Super-Smart Tool
This free tool changes the game. It lets you attach retargeting pixels to any link you share—even if the link leads to a page you don’t own. Imagine being able to share a link to an external resource, a product page, or any content, and still run ads specifically targeting the people who clicked on it.
Here’s how it works:
- You create a custom link using the tool.
- Attach your retargeting pixel to the link.
- Share the link with your audience.
- Automatically build a retargeting audience from those who click.
This tool was initially available only to a private group of friends, but after Simon—a member of our community—requested wider access, the creators built a landing page to allow others to get on board.
Why This is a Game-Changer
- Precision Targeting: Build audiences based on actions, not just visits to your site.
- Increased ROI: Targeted follow-up ads to engaged users lead to higher conversions.
- Ease of Use: No need for developers or complicated setups—it’s simple and free to use.
If you’re serious about maximizing the impact of your retargeting campaigns, this tool is an absolute must-have. Start using it today and watch your ROI skyrocket!