Markus Lippus conducted an extensive analysis of 23,858 tweets from 145 Twitter accounts focused on marketing technology and software, uncovering valuable insights about what works on the platform. Here are the key takeaways from his study:
1. The Optimal Tweet Frequency
If you’re aiming to maximize engagement, posting 8–10 tweets per day is the sweet spot. This frequency keeps your content fresh and visible without overwhelming your audience, ensuring consistent interactions.
2. The Power of Mentions
Including 4 mentions in a tweet can dramatically boost its visibility and engagement, resulting in 335.7% more attention compared to tweets with no mentions. Mentions draw attention from the accounts tagged and their followers, amplifying the reach of your tweet.
3. Reposting Works—To a Point
It’s perfectly acceptable to repost the same tweet up to seven times without losing audience interest. This strategy can help reinforce your message and reach different segments of your audience. However, engagement tends to decline after the eighth repost, signaling it’s time to switch up your content.
4. Words That Drive Engagement
Certain words consistently appeared in the top 5% of high-performing tweets and contributed to their success. These include:
- Thanks
- Our
- Check
- In
- Don’t
- Top
These words likely resonate because they convey gratitude, exclusivity, actionable steps, or urgency, making tweets more compelling to the audience.
Key Takeaways for Marketers
To enhance your Twitter strategy:
- Maintain a steady flow of tweets, aiming for 8–10 per day.
- Use mentions strategically to expand your reach.
- Don’t hesitate to repost tweets but keep track of diminishing returns after seven repetitions.
- Integrate impactful words like Thanks and Top to boost engagement.
By leveraging these insights, you can craft a more effective and engaging Twitter presence that drives better results for your brand.
Source: AdEspresso