Markus Lippus looked at 23,858 tweets from 145 Twitter accounts about marketing technology and software.
Here are some of the things he learned:
1. Posting 8–10 tweets per day is the sweet spot for getting a lot of people to interact with your tweets.
2. A tweet with 4 mentions gets 335.7% more attention on average than one with no mentions.
3. It’s “fine” to re-post the same tweet seven times. After the eighth time, interest starts to drop.
4. Thanks, Our, Check, In, Don’t, and Top were used a lot in the top 5% of the most interesting tweets, but not so much in other tweets.
Source: adespresso.com