So, you’ve probably heard the hype: having a video on a landing page makes people throw money at you. But guess what? It’s not always that simple.
Here’s a twist you didn’t see coming. Brian Massey cracked the code, and boom—sales shot up by 25–30%!
What’s the secret sauce? Surprisingly, it wasn’t about getting more people to hit play on the video. Nope! The magic happened because of something else. It turns out that the video’s title card and intro are the real Heroes. They’re so powerful, that they might even outshine the actual content!
“It turns out that the video’s title card and intro are more important than the video itself”
So, if you’re ready to level up your game, here’s what you should be testing:
1. The video title that grabs attention.
2. The headlines or stories that set the scene.
Source: growthhackers.com