So, you’ve probably heard the hype: having a video on a landing page is like a golden ticket to higher conversions, right? The idea is that videos captivate visitors, keep them engaged, and make them more likely to convert. But here’s the kicker—it’s not always that simple.
In fact, there’s a twist that might change how you think about video content on landing pages. Brian Massey did some digging, made a few tweaks, and—boom! Sales skyrocketed by an impressive 25–30%.
So, what’s the secret sauce? Surprisingly, it wasn’t about convincing more people to watch the video. Nope. The real magic lay in the video’s title card and intro. These elements, often overlooked, turned out to be the unsung heroes of the entire page. A compelling title card and an engaging introduction were so effective at grabbing attention and setting the tone that they outperformed the rest of the video content in driving conversions.
As Brian Massey put it: “It turns out that the video’s title card and intro are more important than the video itself.”
If you’re ready to up your game and see real results, here’s what you should focus on testing:
- The Video Title: This is the hook. Test titles that are attention-grabbing, curiosity-piquing, or solution-oriented. For example:
- “How to Double Your Sales in 10 Minutes”
- “The #1 Mistake Holding Your Business Back (And How to Fix It)”
- Headlines or Stories That Set the Scene: The opening moments of your video need to capture the viewer’s interest immediately. Test opening lines or visuals that:
- Highlight a pain point.
- Offer a bold promise.
- Share a relatable story that pulls the viewer in.
Remember, your title card and intro act as a handshake with your audience—the first impression that makes or breaks their willingness to engage. Nail these, and you’ll see the difference in your landing page’s performance.
(Source: growthhackers.com)