We keep trying out new things with emails. Nearly 100,000 emails have been sent in just over a month.
Here is what I have learned after looking at some new data.
Emails sent between 9 and 9:30 am on Sunday and Thursday always get 30% more clicks than those sent at the same time on Tuesday. Even though the rates of access are almost the same.
This reaction stays the same for 4 weeks. Magic.