Unlocking the Magic of Email Timing: What 100,000 Emails Taught Us
We’re always experimenting and pushing the boundaries with our email campaigns. In just over a month, nearly 100,000 emails have been sent out as part of our ongoing tests. The results? Fascinating insights that could redefine how we approach email marketing.
Timing is Everything: Key Insights
After analyzing the latest data, one thing became abundantly clear: the time and day of the week play a critical role in how your audience engages with emails.
Here’s what we discovered:
- Emails sent between 9:00 and 9:30 AM on Sundays and Thursdays consistently perform better than those sent at the same time on Tuesdays.
- 30% more clicks are generated on Sunday and Thursday mornings, even though the access (open) rates across these days are nearly identical.
The Consistency of Success
What’s even more interesting is that this trend isn’t a fluke. For four consecutive weeks, this pattern has held strong. It’s as if there’s a secret rhythm to audience behavior—one that rewards Sunday and Thursday mornings with significantly better engagement.
Why This Matters
The takeaway? Timing isn’t just about picking a random slot on the calendar. It’s about understanding when your audience is most receptive to taking action, not just opening emails. These results could make the difference between an email campaign that merely gets seen and one that truly converts.
The “Magic” Behind the Numbers
Is it magic? Maybe not. It could be a mix of factors like reduced email competition on Sundays or the natural habits of your audience starting their week on Thursdays. Whatever the cause, the results speak for themselves: timing your emails strategically can supercharge your campaign’s success.
The lesson here is simple: Experiment, analyze, and adapt. The magic isn’t in the numbers—it’s in how you use them.