This startup was bought for $1 billion in 5 years. Here’s how !

You may already know that Unilever paid $1 billion for Dollar Shave Club.

But if they hadn’t made their famous film, this would never have happened.
It went viral and got 24 million views, but it only cost $4,500 and took one day to make.

How did CEO Michael Dubin make these crazy results happen?

1.He spent 8 years studying sketch and better.
So he just utilised his unique passion/talent (what is your passion/talent?)

2. He got $1 million in seed funds, but he didn’t tell anyone until the video launch and the website’s re-launch.
So, the press wrote about all 3 of them.

3.He also made sure that it went up right before South by Southwest.
While they were in Austin, everyone talked about the footage.

The result
1. 24 million views virally.
2. Bought for $1 billion in 4 years.

Blown. Away. Mind.


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