Sometimes, the smallest tweaks make the biggest difference. And in this case, the tweak happened right before a customer was about to leave.
The Challenge:
Gr8tFires, a company that specializes in beautiful wood-burning stoves and fireplaces, noticed a troubling pattern:
👉 People were browsing their website, showing interest…
👉 But many were dropping off before converting.
After digging deeper, they uncovered a key pain point for potential buyers:
💸 The cost of installation.
Turns out, customers weren’t just worried about the product price—they were overwhelmed by what it might cost to get everything set up.
The Solution:
Instead of letting those visitors slip away, Gr8tFires took a smart step:
- 💡 They added an exit-intent popup—which only appears when someone is about to leave the site.
- 🛠In the popup, they offered something truly valuable:
👉 A free installation cost calculator
👉 In exchange for just an email address
No hard sell. No discounts. Just value upfront.
The Result?
📈 A whopping 300% increase in monthly sales leads.
That’s 3X more potential customers—all thanks to a single, timely interaction.
💬 Why This Works:
Exit popups work because they show up at the perfect moment—just as someone is about to leave. If you can offer something that solves a hesitation or objection, you might just turn a bounce into a lead.
In Gr8tFires’ case, the installation cost was a blocker.
So instead of pushing harder, they removed the friction.
🔧 Want to Try It Yourself?
Here are a few user-friendly tools to help you create high-converting exit popups:
- GetRooster – Clean design and analytics built in
- GetSiteControl – Drag-and-drop popup builder
- ExitMist – Smart targeting with behavior tracking
🚀 Pro Tip:
Pair your popup with something useful:
- A calculator
- A checklist
- A free guide
- An exclusive offer
Just make sure it directly addresses a concern your customer might have.
Final Word:
Exit popups aren’t annoying when they add value.
If you’re not using them yet, you’re probably leaving leads—and revenue—on the table. 💸
So why not test it out? You might just 3x your leads, too. 😉