Developing An Audience Around Your Listing

The real estate maxim “location, location, location” states how important a building’s physical setting is. “Audience, Audience, Audience” sums up the content marketing mantra.


By combining them, you have a potent recipe for regional advertising.


A real estate agent’s content marketing efforts would be well-served by focusing on this very area. Because every property has a specific address, every real estate deal has geographical connotations for the buyer and seller.


The National Association of Realtors notes that “the initial step in the home search process was to explore online for houses” across all age groups.


To illustrate, think about someone looking for [condos, Vancouver] or a [seller looking for real estate agent reviews, Brisbane] online. Where do you recommend potential buyers look to find your listings online?

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