Examples of Content Marketing Goals

With content marketing, you can achieve more than one aim at once. Some content marketing objectives for real estate agents could be:

 

High-Level Objectives:

 

People who are interested in what you post on social media.

fresh eyes on the web.

Active listening (clicks, time on page, bounce rate).

 

Mid-Funnel Objectives:

 

Submissions to the mortgage calculator and the newsletter.

 

Queries for further data.

 

Short-Term Objectives:

 

Scheduling requests.

 

Face-to-face conferences.

 

Recent feedback from satisfied buyers.

 

In order to reach your goals, you must first have a clear picture of your target audience. They need to know that you’re thinking about them when creating content.

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