Here’s a killer formula for crafting eye-catching call-to-actions:
[Start/Stop/Build/Grow/Join/Learn/Discover] … [Sick/Troubled/Worried/Confused] … [You/Your/Me/My] … [What/Need/Free/Save/Try/(insert number here)] … [Why/Get/Find] … [Now/Before/Instantly/Today/Ends]
For example: DISCOVER HOW YOU CAN STOP CONFUSED CUSTOMERS BEFORE THEY BOUNCE AWAY – GET A FREE GUIDE ON HOW TO BOOST YOUR SALES BY 150% IN JUST ONE WEEK!
This structure packs a punch and grabs attention! 🥊
Source: blog.wishpond.com