You may have encountered pop-ups with the following two options:
1. Please provide this (or allow me to download it) 1.
Second, I’m not accepting free access to such a fantastic resource.
These pop-ups are the worst.
It’s not uncommon for me to abandon a website without even clicking the “back” button twice.
The A/B test results are in, and while I despise these buttons, they are:
1. I’d rather pay full price for my clothes, thank you very much. Consent rate of 6.00%
2) Not interested: 4.48 %
Clearly, #1 did 34% better than #2.
More leads and money thanks to a 34% increase.
Simply put, it’s data.
Source: conversionxl.com