30% Discount Today, 20% Discount Tomorrow, 10% Discount On Day 3″ increased sales by 200% (study)

The Psychologist described a storefront study conducted in the United States.

There were three different price points put via a series of A/B tests.

Set at $24.95 (control price)
Alternative 1: 20% For Three Days
Alternative 2 .variant: 30% off today, 20% off tomorrow, and 10% off the third day

Sales increased by 70% as a direct result of using Variation 1.
The second variant led to an astounding 200% rise in sales.


Source: www.markinblog.com

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