You’ve seen it a hundred times: that standard “Schedule a Demo Today!” call-to-action on websites. 🙄 Sure, it’s fine, but let’s be honest—it’s not exactly exciting. Most businesses think this button alone will flood their inbox with leads. Spoiler alert: it doesn’t.
But then, one company decided to shake things up. Instead of the same old “book a call” routine, they tested something totally different:
“FREE 5-Min Demo Video.” 📹
The Results? Game-Changing.
- Click-Through Rate: Up by an insane 738%! 🚀
- Lead Volume: Boosted by a whopping 245%! 🔥
All from one simple tweak. Why? Because people don’t always want the commitment of scheduling a call. They just want a quick, no-pressure way to see what they’re getting into.
Why This Worked So Well:
- Low Commitment, High Value:
Watching a 5-minute video is way easier and less intimidating than jumping on a scheduled call. It gives users what they want—fast insights—without locking in a time. - Instant Gratification:
People love instant access. Instead of waiting for an appointment, they could see the value of the product right away. - Curiosity + Clarity:
The phrase “5-Min Demo Video” is clear and concise. It sparks curiosity, sets expectations, and promises valuable content in just 5 minutes. - Wider Net:
Some visitors might not be ready to talk to sales but are still interested in learning more. The video caters to those leads, warming them up for future conversations.
The Takeaway:
- If your “Schedule a Demo” button isn’t pulling its weight, consider offering a demo video instead.
- Keep it short, engaging, and packed with value. Show off the key benefits of your product or service and make it easy for people to watch on their own terms.
Pro Tip:
Follow up with a CTA after the video, like:
- “Love what you saw? Schedule a personalized demo!”
- “Ready to dive in? Start your free trial now!”
This way, you’re turning casual interest into actionable next steps.
Bottom Line: In today’s fast-paced world, people want quick wins and minimal hassle. Meet them where they’re at, and you’ll see the results skyrocket. 🚀✨
Source: moz.com