This headline increased conversions by 55% (A/B test)

I’ve discussed numerous case studies where a simple word swap led to a dramatic improvement in conversion rates.

Another study to spark fresh ideas and motivate you to succeed is what I have to share with you today. 😉


Through the use of the A/B test, they were able to boost conversions by 55%.

Here’s the test:

Control: Affordable, Easy-To-Use Web-Based Contact Manager (CRM)

Variation 1: Get an Easy-To-Use Web-Based Contact Manager (CRM)

Variation 2: 10,000+ Businesses Use Our Web-Based Contact Manager CRM)

Variation 3: Focus On Your Sales and We’ll Organize Your Contacts

Variation 4: The Quickest & Easiest Way To Organize Your Contacts


The results showed that variation 4 had the most successful headline, increasing conversions by 55%.




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