One unique approach to content marketing is to create a branded app that is both easy to use and useful for your intended demographic. Make an app that defines common terms in a specific field, or design something themed after a holiday. Let’s say that security is one of your company’s top priorities. To get in the spirit of Halloween, you could develop a flashlight app with a spooky theme specifically for kids. (It’s important that the app supports the image you want to portray of your company.)