Geography Expansion Targeting

You should look beyond the typical US/CA market for potential customers. All things considered, the United Kingdom, Australia, and New Zealand are not too dissimilar from the United States in terms of income or social norms. If you have the resources to pay for a translator, expanding into Europe (particularly France, Germany, and other countries) can be a smart business move. English-speaking, affluent populations can also be found in many other countries, such as Israel, the United Arab Emirates, Hong Kong, and Singapore.

 

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