Unbounce looked at 2,345,864 views of leave intent popups and found two things:
1. Their sales went down by 36%.
The second number went up by 96%.
First.
They tried out:
A: 900x700px window.
vs B: 800×500px window.
Because of this, the 900x700px popup was too big for some devices. Because of this, the load/view ratio and total views went down by 36%.
Second, they tried out:
A: 1-step popup (input email right inside an alert).
vs. B: Two-step popup (“get…” button on a popup that goes to an opt-in landing page)
The result was that a 2-step popup made sales 96% higher!
P.S. If you want more studies on growth right away, you can get them here.
Source: unbounce.com