Mike Bonadio boosted his email outreach rate 2.5 times through this 2-step email outreach formula

Mike Bonadio ran an experiment to compare two email marketing strategies, and the results were pretty wild! 😲

Approach 1: The Direct Pitch

Just a straight-up message diving into what you want. No fluff, no warm-up, just getting straight to the point.

Approach 2: The Two-Part Feeler

• First Message: A soft, friendly nudge—like, “Hey, I loved your article! I created something that might add value… Would it be cool if I shared it with you?”
• Second Message: If they respond positively, then you hit them with the actual reference or ask.

Results?

• Direct Pitch got a 16% response rate.
• Two-Part Feeler scored a 40% response rate—that’s 2.5x higher! 🚀

Takeaway?

Building a little rapport and warming up the conversation can make a huge difference in getting people to engage with your emails. People like feeling acknowledged and approached gently before being pitched something directly. So, next time you’re sending out those cold emails, try easing into it first! 🌟