If people bounce off your site too fast, you’re losing time and potential conversions. But when they drop their email? Boom—now you’ve got a golden ticket to reach out in the future. 🚀
Sumome stats say only 1.95% of peeps who see pop-ups or opt-ins actually hand over their email. Kinda meh, right? 🤔
InboundAscension took a different route and got a 5% opt-in rate, which is 2.5x more leads than average. But wait—it gets crazier. Their new approach landed a 58% participation rate—that’s 29 times more prospects! Mind-blowing, right? 🤯
Where are they winning? They switched from generic pop-ups to “next step” offers.
Here’s what that means: If someone is vibing with your content—say an article about “How to Improve Your Headlines for More Clicks”—don’t just throw them a whole book on copywriting. Nah, give them a follow-up that’s directly connected, like a mini-guide specifically on headline hacks! The goal is to keep them moving forward on the path they’re already interested in, rather than overwhelming them with unrelated info.
Keep it relevant, keep it tight, and keep them engaged! 🎯