AdEspresso dug into over $100 million spent on ads and uncovered some eye-opening insights! 💰 They found that the “Desktop Newsfeed” has a Cost-Per-Click (CPC) that’s 1.5–6 times higher than both the “Audience Network” and “Mobile Newsfeed.”
Here’s what Scoro discovered in their project:
- Desktop ads cost 534% more per click compared to ads on Mobile + Audience Network. Yehaaa! 🎉
- However, “Desktop + Audience Network” ads received more clicks than “Mobile + Audience Network” ads by over 700%. Bummer + Ha-ha! 😂
I’m also a fan of using “Facebook – Feeds” for Desktop Only. Here are some extra tricks that work wonders for me:
- Optimize for “Daily Unique Reach” instead of “Conversions.” This keeps your audience engaged daily.
- I still choose “Complete Registration” to track how many people I’ve signed up.
Happy advertising on Facebook! 😉
Source: klientboost.com