Back in 2012, Heineken Brazil launched an epic real-time campaign called “One Like One Balloon,” and it blew up in popularity! 🎈 Here’s the scoop:
- The concept? For every new Page Like, a green balloon was inflated and added to the Heineken office in Brazil. Talk about a fun visual!
- They documented the process, posting videos of the office gradually filling with balloons on YouTube as it happened.
Results? Check this out:
- The office was packed with 12,632 balloons in just one day! 🎉
- Within 6 hours, the campaign reached 500,000 Facebook users.
- Ultimately, over 1 million new fans joined the Heineken community thanks to this innovative campaign.
Now that’s how you create a buzz on social media! 🍻
Source: blog.brand24.net