Research found that this important thing increases your revenue from emails by 47%…

We often forget one important thing in our emails because we are so focused on one CTA to turn readers into buyers.

AlchemyWorks found that your sales don’t go up by 47% if you don’t do this important thing.

What is this thing that is important?

Links in your emails tend to be one of two kinds:
1. Links that work, like the menu bar, logo, etc.
2. Links to emotions (your main call to action, which we are so focused on).

Here is what AlchemyWorks found when they looked at how functional links and emotional links affect sales.


1.Emotional links bring in a lot more money.
2.But sales go up by 47% when both links are shown in the texts.



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