So, you’ve got a list of email peeps, right? Some of ‘em have bought from you, but most? Nah, they haven’t made a single purchase. So, the instinct might be to just ditch those names, thinking they’re a waste of time and cash. But hold up! 🚫💸
Sony flipped the script on this “zero-money” crowd and turned it into a cash cow without charging them a dime! 🙌 How? They used a super simple strategy that’s still just as effective today.
Get this: they boosted their “revenue per email” by a whopping 172%! 🔥 Sounds epic, right?
So, how did they do it? They added “Pin it” buttons to their emails promoting the VAIO line. This way, even if folks loved the products but couldn’t drop the cash, they could share them with friends who might be interested. Talk about a win-win! 🌟
So, don’t underestimate that list; there’s potential gold in those “zero-money” contacts!
Source: www.socialmediatoday.com