A case study on how a data-driven analysis of 2M keywords and a small trick turned into the #2 position on Google

A data-driven examination of 2 million keywords found that using exact match keywords in a domain name was the most predictive of high Google PageRank. A willing Tim Soulo opted to try it out.

With an eye on search engine optimisation, he secured the domain name “contentupgradespro.com” for his “Content Upgrades Pro” WordPress plugin.


Now, he ranks second on Google (out of a possible 100 million results) next to a highly linked-to piece by Brian Dean titled “How to Boost Conversions by 785% in One Day (The Content Upgrade)”.


Source: ahrefs.com

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