When crafting emails, it’s easy to get tunnel vision on that one killer call to action (CTA) that’s supposed to turn readers into buyers. But here’s a little nugget from AlchemyWorks that’ll flip your script: you can boost your sales by 47% if you remember to include two kinds of links.
So, what’s the magic sauce? Links can be split into two categories:
- Functional links: These are your menu bars, logos, and all those handy navigational bits that keep things flowing.
- Emotional links: This is where your main CTA hangs out, connecting with the reader’s feels and urging them to act.
AlchemyWorks discovered that while emotional links are the cash cows, the real win happens when you combine both types.
The result? Sales shoot up by a whopping 47% when you balance functional links with emotional ones in your emails. So next time you hit send, don’t sleep on those functional links! 💥
Source: www.alchemyworx.com