Airbnb ran a wild A/B test to see how different value props hit:
- One email was all about the self-interested vibe: “Get $25 for referring a friend!” 💸
- The other email was more about the altruistic feels: “You and your friend split $25!” 🤝
Guess what? The charitable angle won big time, outperforming all the others! 🌟
Source: nerds.airbnb.com