Replace one word to increase clicks by 90%

Pro Tip for Extra Clicks! 🚀

Looking for a quick, easy tweak that can supercharge your click-through rates? Here’s a game-changing tip: swap “your” for “my” on your CTA buttons. 🎯

Why It Works:

1. Personalization Matters:
   When users see “my” instead of “your,” it creates a sense of ownership and makes the action feel personal. It’s no longer about something generic—it’s about them.
2. Psychological Connection:
   The word “my” subtly tells the user, “This is yours. This is meant for you.” It taps into their desire for control and personalization, which drives action.
3. Empowerment in Action:
   A button that says “Start my free trial” empowers the user, making them feel like they’re taking charge of their experience.

The Proof Is in the Numbers:

Switching from “Start your free trial” to “Start my free trial” has been shown to boost click-through rates by a jaw-dropping 90%! 💥

Where to Use This Trick:

• Sign-Up Forms: Replace “Create your account” with “Create my account.”
• Free Trials: Change “Start your free trial” to “Start my free trial.”
• Downloads: Use “Download my guide” instead of “Download your guide.”
• Shopping Cart CTAs: Try “Complete my purchase” over “Complete your purchase.”

Takeaway:

This tiny tweak is like flipping a psychological switch—it’s simple, effective, and incredibly easy to implement. So, go ahead, update those CTAs, and watch the clicks roll in. 🔥

It’s not about starting your journey anymore—it’s about starting mine. 😉

Source unbounce.com