Mike Bonadio ran two email outreach experiments, and here’s the tea:
Method 1: Just a straight-up pitch—no fluff, just “Here’s my thing, check it out.”
Method 2: A two-step vibe: 1st email: super chill “feeler” message like, “Hey, loved your piece… I made something that could help… mind if I pass it along? Or share with someone else?” 2nd email (if they’re down): Then hit them with the link to his article.
The results? 🚀 That straight pitch only got a 16% response. But the two-step approach? 40% replies. That’s like a 2.5x glow-up! 😎
Source: backlinko.com