Did you know that 78,000 users on Invino’s list never opened any of their emails? 😱 Instead of tossing them out, they managed to rake in $3,386 in revenue! 💰 How? Let’s break it down.
Here’s the Scoop:
Did you know:
- Birthday emails have a 481% greater transaction rate than standard promotional emails.
- They bring in 342% more revenue per message compared to promotional ones.
- Plus, they have a 179% higher unique click rate! 🎉
But here’s the kicker: Invino had no clue about the birth dates of their inactive subscribers. 🗓️ Despite knowing that 1 in 12 people have birthdays in the same month, they decided to get clever.
They sent out an email to their entire list with the subject line, “Happy [belated] Birthday!” 🎂
The Results Were Epic:
For those subscribers who had never opened their emails before, the outcome was fantastic:
- $3,386 in sales
- 470+ enthusiastic replies! 🤩
So, while increasing your opt-in rates is key, sometimes a little creativity can work wonders! If you’re looking for tools to boost your sales, check out this handy resource I often recommend.
For more insights, you can check the original source from GrowHack. Ready to level up your email game? Let’s do this! 🚀