Yo, check this out: Sumo.me went through over 39 million sign-up forms, and the bottom 25%—those boring ones like “Sign up for our newsletter”—only grabbed a weak 0.53% of emails. 😬 But the top 10%? They’re raking in 13x more sign-ups, all because they nail the question: “What’s in it for me?”
Examples like:
👉 “Get 10% off today”
👉 “10x your business with SEO”
kill it by showing instant value.
And here’s the kicker: don’t hit every page with the same boring CTA. Switch it up! Take a page from this one opt-in form on a Kickstarter page that read: “Get the one-page checklist for every template and exact scripts for free.” That bad boy got 26 TIMES more emails than the worst ones.🔥 The secret? Tailoring your offer to exactly what the audience wants on that page!
Source: sumome.com