Wistia’s got the deets on over 3.6 million tweaks to their hosted vids, plus a deep dive into 481,514 CTAs from 324,015 videos. Here’s the hottest takeaways:
- CTA Timing Matters!
- 95% of CTAs? Dropped at the end of the vid. But the mid-roll has the highest CTR at 16.95%!
- Post-roll follows with 10.98%, and pre-roll pulls a humble 3.15%.
- Image vs. Text CTA Showdown:
- Image CTAs snag a CTR of 13.08%.
- Text CTAs? Not far behind at 10.65%.
- Power Words That Convert:
- “Free” flexes a 12.22% conversion rate.
- “You” grabs 9.6%.
- “Signup” comes in hot at 19.5%!
- Optimal CTA Image Size:
- The go-to size? 960×540, but check these stats:
- 640×360 leads with a 13.7% CTR.
- 960×540 follows at 12.9%.
- 480×270 trails with just 3%.
The game? It’s all about that strategic CTA placement, wording, and sizing. 🎯
Source: wistia.com