Keeping it simple: the length of your content should be tailored to what your audience actually needs. 🎯✨
Here’s how to ace it:
- Know Their Intent: Don’t just consider where they are in the purchase funnel—think about their real goals and current needs.
- Sort Content Based on Needs: Is your audience…
- Searching for a specific fact? 🔍
- Skimming headlines? 📰
- Looking for a detailed guide? 📘
- Submitting a request? 📝
- Organize Smartly:
- If they’re skimming, put the key info right up front.
- For topics like breaking news or in-depth guides, take the space to explain.
- Don’t bury the answers to their questions—give clear, quick responses and link to more resources as needed.
- Length Should Match the Message:
- Don’t fear going long! If the topic requires it, 2,000 words can be perfect for SEO and audience engagement. Just make sure every word counts.
Nail your content length to keep your readers hooked and satisfied! 📏🔥