How Long Should Your Content Be?

Simply put, material length should be adjusted to best meet the requirements of the target audience.

 

It’s an explanation that will likely raise further queries.

 

Content planners should take into account not only where the user is in the purchase funnel, but also the customer’s genuine purpose and present needs.

 

Sort your content into categories based on the requirements of your target audience. Do they fall under any of the following categories:

 

  • Looking for a certain piece of data?

 

  • Taking in the headlines?

 

  • Seeking a step-by-step explanation?

 

  • Making a request?

 

If you know your visitors are only going to skim, organize your content such that the most relevant details are front and center.

 

If you’re writing on recent developments in your field of expertise, you may need more space to explain your points. It’s possible that this is also true of a detailed tutorial.

 

Reader questions need an answer, so make sure you don’t bury it. It’s important to respond swiftly and provide links to more resources. In case they have more inquiries, make sure to address them all within the text itself.

 

Create each piece of material to the precise length required to convey the intended message.

 

You shouldn’t be frightened to create lengthy pieces. If the topic warrants it, a blog post of 2,000 words is an ideal length. (For more on this topic see What Is the Optimal Blog Post Length for SEO?)

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