I sent out over 200,000 emails to my community over 50 days, and here’s the sobering reality: only 3.89% of those emails led to even one piece of content getting shared. 😬 But don’t lose hope—there’s a secret weapon for boosting those numbers: long-form content.
The Long-Form Advantage 📈
Big posts—3,000+ words—are share magnets, getting shared 2x more than shorter pieces. Don’t just take my word for it; experts like Neil Patel and Moz swear by the power of mega-length content to drive engagement.
A shining example? Robbie Richards’ blog. With over 300k page views, about 6.59% of readers hit the share button. 🐦 While that might not sound massive, here’s the kicker: sharers are a rare breed—think 1 in every 15 to 25 readers. That’s why every share counts!
The Game Plan: How to Boost Your Shares 15-25x 🚀
Here’s a step-by-step strategy to identify and connect with potential sharers:
- Find Relevant Long-Form Articles:
Start by listing URLs of high-quality, long-form articles similar to your niche. These are pieces that already resonate with your audience. - Search the URLs on Twitter:
Copy and paste each URL into Twitter’s search bar. This helps you identify people who have already engaged with content like yours. - Check the “Live” Tab:
Head to the “Live” tab to see real-time tweets mentioning these articles. Here’s where you’ll find active users who love sharing valuable content. - Engage with Sharers:
Reply to each tweet with thoughtful comments, appreciation, or even additional insights. Don’t sell—just spread positive vibes and start meaningful conversations.
Why This Works:
- Targeted Outreach: You’re engaging with people who already love sharing similar content.
- Building Relationships: Instead of spamming, you’re creating genuine connections.
- Amplifying Visibility: Engaged sharers often have their own audience, giving your content a broader reach.
The Takeaway:
Boosting shares isn’t just about creating content; it’s about strategic promotion. Long-form posts are a proven way to get more engagement, but pairing them with a targeted outreach plan will amplify their reach even further. So, gear up, find your crowd, and start spreading those happy vibes! 🥳