80% end up purchasing (study)

If you run an online shop, you know that eventually you’ll run out of stock.

Visitors to your sold-out goods pages are gone forever.

“So Suzy Stamps” updated these pages with a single addition and discovered that 80% of customers who try it end up buying.

So, what exactly is this?

An opt-in form reading “Enter your email address to be notified when this item is back in stock” has been recently added.

boom! People who sign up for these emails have an 80% conversion rate.

Seems like turning this on in your e-commerce software would be a smart move.

If not, download the InStockNotify app and try it out for free.

Source: www.bigcommerce.com

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