Neil Patel’s blog strategy is nothing short of genius—and a major reason why his content consistently dominates the web. Here’s the inside scoop on how he turns 100+ external links per blog post into a powerful audience-building machine:
The Strategy: How Neil Turns Links Into Gold
Every blog post Neil writes features at least 100 external links. But here’s the kicker: he doesn’t just drop those links and move on. Instead, he takes a proactive approach to turning those links into opportunities for engagement and growth.
- Step 1: Neil links to high-authority websites and blogs in his posts, ensuring that the links are valuable and relevant to his audience.
- Step 2: After publishing, he sends a personalized email to every website he mentioned, saying:
“Hey, I linked to [your site] in my latest blog post. Thought you might want to check it out… and hey, feel free to share if you think your audience would find it valuable.”
Why This Works Like Magic:
- Generates Social Media Shares:
The websites he emails often share his blog post with their audience. Why? Because who doesn’t want to highlight a post that links back to their site? These shares snowball, racking up more engagement, clicks, and visibility. - Builds Relationships:
This outreach isn’t just about getting shares—it’s about networking. By reaching out, Neil establishes connections with industry leaders and influencers, opening the door for future collaborations. - Expands His Audience:
When these external sites share his content, Neil taps into their audience. This brings fresh eyes to his blog, growing his readership and followers exponentially. - Boosts Future Content Reach:
The more his audience grows, the more powerful each new blog post becomes. It’s a cycle: more shares = more reach = more engagement for future content.
Takeaways: How to Use Neil’s Strategy for Your Blog
You don’t need a massive following to start implementing this tactic. Here’s how you can replicate it:
- Add Valuable Links:
When writing your blog posts, include external links to high-quality, relevant websites. Make sure the links genuinely add value to your readers. - Personalize Your Outreach:
After publishing, reach out to the site owners or authors you’ve linked to. Keep the email friendly, short, and to the point. Make it easy for them to share your post. - Track Your Mentions:
Use tools like Google Analytics or UTM parameters to see how much traffic and engagement these shares drive. - Stay Consistent:
The more often you do this, the more relationships you’ll build and the more your audience will grow over time.
The Bottom Line:
Neil Patel’s approach isn’t just about adding links—it’s about turning every link into an opportunity. By engaging with the people he mentions, he creates a ripple effect of shares, engagement, and audience growth. The result? His blog posts don’t just reach readers—they dominate the conversation.
Want to grow your blog like Neil? Start building relationships with the websites you link to, and watch your audience and reach explode. 📈🚀
Source: QuickSprout