30-day trial as opposed to a 14-day trial

The same amount of people signed up for both trial lengths when comparing a 14-day free trial to the initial 30-day free trial. However, compared to the 30-day trial, 102% more consumers used the product when they signed up for the 14-day trial.


We rapidly discovered that despite receiving email reminders, customers neglected to use the software since they believed they had a lot of time with the 30-day trial.


Source: Quicksprout.com

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