Website Optimization Archives

This one thing increased conversions by 50% (from free trial to sales demos)

Appcues conducted an analysis of their user data and uncovered a key insight: free trial users who participated in […]

It is an inspiring story of Sergei Gusev, who grew his business from zero to $75,000 in Monthly Recurring Revenue

Are you looking to increase the price of your products but worried about the impact on demand? No one wants

The ConversionXL Institute conducted an eye-tracking study to uncover the most effective way to present a “recommended” pricing plan to

A community member, Vivek Khandelwal, brought an incredibly valuable insight to my attention—one that I hadn’t fully appreciated before. It

Did you know that a simple tweak to your email signature can dramatically increase your response rate? According to research,

Doggyloot, a website dedicated to helping pet owners find the perfect gifts for their furry friends during flash sales, implemented

The Honest Company, like many e-commerce businesses, was losing a significant amount of revenue to abandoned carts—a common challenge

Recent studies have revealed a fascinating trend in online shopping: more than half of all product searches now begin

Diving into PPC (Pay-Per-Click) campaigns can feel like searching for gold in a mountain of sand—it’s time-consuming, expensive, and