After the Honest Company implemented this email sequence for abandoned carts, their conversions increased by 6x

The abandoned carts were costing the Honest Company a lot of money.

They saw a sixfold increase in conversions after implementing this email sequence.

Let’s say you left your shopping cart on their website and decided to come back later.

First, you’ll get an email the next day claiming you “honestly” forgot an item in your cart.

Two weeks later, an email with a 35% off coupon code and a deadline of three days would arrive in the inbox.

In 7 days, you’ll receive a 40% discount.


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