Appcues analysed their data and discovered that free trial users who take part in sales demos are more likely to purchase their services than those who do not take part in demos.
So, they explored a wide variety of tactics to lure people into the demos during the free trials.
Many email strategies did not result in a noticeable rise in demo appointment creation.
In the end, they were able to increase the number of sales demos by 50% thanks to a different strategy.
How?
During the trial period, they made use of a slideshow that was integrated into the actual software.
The slideout looked like this:
“I’m John, and I’ll be handling your account here at Appcues. Is there anything I can help you with? If that’s the case, we can arrange a time to talk right away. ([Request a personal demonstration]/(“Maybe later”) “.
Source: https://www.appcues.com/blog/this-one-in-app-message-increased-sales-demos-by-50