Don’t do this popular mistake. It decreases value perception by up to 27%

Do you want to increase the price of your products while decreasing demand?
That is something no one wants to happen.

Adding more low-value items to a list or more products to a bundle decreases the perceived value by 3%-27%, according to 8 studies.

For instance, the “iPod” itself commands a higher price tag than the “iPod + 1 free song download” bundle.

According to the Presenter’s Paradox, they do this by averaging (rather than adding) the value of the contents of a set.


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