Copywriting Tips & Tricks

Analysis of 8.6 Million Purchases Reveals What Can Boost Sales by 11.6 Times

What drives customers to buy? Yotpo, a leading eCommerce marketing platform, conducted an in-depth analysis of 8.6 million purchases across […]

The Nielsen Norman Group conducted a comprehensive study, analyzing 1.5 million eyetracking fixations from over 300 participants. The result was

We all know how tough it is to sell when people don’t understand what you’re offering. When your audience doesn’t

Sometimes, less truly is more—and TheHOTH proved it with a dramatic redesign of their landing page that skyrocketed their account

Referral marketing can be a powerful driver of growth, but Gogobot took it to the next level by leveraging personalization

Customer loyalty isn’t just a nice-to-have—it’s a revenue multiplier. After analyzing 33 billion visits to 180 eCommerce websites, Adobe revealed

Buffer conducted an insightful study to uncover the most effective video format for social media engagement, particularly on Facebook and

For a platform as massive as Pinterest, even a 0.1% improvement in conversions can be a big win. So imagine

Copy Hackers, a respected authority in conversion optimization, ran a standard A/B test to measure performance differences between a control

Facebook ads are undeniably powerful, but they can also be costly and time-intensive. Testing multiple creative ideas, audiences, and offers