How a Simple Story Increased the Value of a $1 Object by 6,258%
Rob Walker and Joshua Glenn set out to test a fascinating hypothesis: Could a compelling story make a cheap, seemingly […]
Copywriting
The Surprisingly Simple Trick That Boosted Signups by +232%
If you’re struggling to get people to sign up on your website, you’re not alone. Most visitors land on your
When “High Quality” Hurts: How Swapping a Stock Photo Boosted Conversions by 45%
Not all that looks good… performs well. In marketing, we often obsess over high production value. Sharp images. Flawless lighting.
How a Simple Exit Popup Drove a 300% Increase in Monthly Sales Leads
Sometimes, the smallest tweaks make the biggest difference. And in this case, the tweak happened right before a customer was
How Changing Just 2 Words Increased Action by +416%
Sometimes, small tweaks create massive impact. Case in point: a fascinating study titled “Procrastination of Enjoyable Experiences” by Associate Marketing
One Simple Trick to Increase Your Ad CTR by 12%
Looking to boost your Click-Through Rate (CTR) on ads? Here’s a proven strategy backed by 500 million ad impressions. 📊
How Adding a Simple Countdown Timer Boosted Sales by 185%
Sometimes, a small tweak can lead to massive gains. That’s exactly what happened when Marcus Taylor from VentureHarbour.com made one
How a Simple Popup Wording Trick Increased Leads by 34%
We’ve all seen those two-button popups that websites use to push visitors toward an action. They typically look like this:
How a Simple Pricing Trick Boosted Premium Plan Sales by 262%
The way you structure your pricing can dramatically influence customer decisions—sometimes in ways that seem counterintuitive. Take Economist.com, for example.
The One Simple Email Tactic That Boosts Revenue by 47%
Most marketers hyper-focus on a single call-to-action (CTA) in their emails, hoping to convert readers into buyers. But research by