Increase Perceived Value Without Changing Your Product
Would you believe that a simple price tag can change the way people perceive a product—even when nothing about the […]
Copywriting
How to Generate Sales Leads Without Running Ads: A Proven Method
If you’re looking to generate high-quality sales leads without spending a fortune on ads, this simple yet effective method might
Brian Dean’s Framework for Writing High-Impact Articles
Brian Dean, founder of Backlinko, has mastered the art of crafting long-form, impactful articles on white hat SEO. His blog
A study about emoticons found which one of them gets 3x more engagements
A fascinating study about emoticons revealed that one particular emoticon consistently generates three times more engagement than others: the classic
Achieving a 21% Cross-Industry Share of Voice: Lessons from SAP’s B2B Campaign
Breaking through in the world of B2B marketing is no easy task, especially when your business serves a diverse range
Analysis of 8.6 Million Purchases Reveals What Can Boost Sales by 11.6 Times
What drives customers to buy? Yotpo, a leading eCommerce marketing platform, conducted an in-depth analysis of 8.6 million purchases across
How to Sell More by Making Your Headline 140% Clearer (Super Easy)
We all know how tough it is to sell when people don’t understand what you’re offering. When your audience doesn’t
+844% Increase Through Crazy Minimalism
Sometimes, less truly is more—and TheHOTH proved it with a dramatic redesign of their landing page that skyrocketed their account
How Sean Ellis Unlocks Customer Language to Drive Growth
Understanding your customers’ needs and perceptions is the key to unlocking growth, and Sean Ellis, the growth hacking expert, has
33 Proven Words to Turbo-Charge Authority in Your Copy
Words are your most powerful tool when it comes to building credibility and establishing authority in your headlines, product names,