Drawbacks & competition increase conversions

  1. Your prospects will search for competing solutions. By mentioning your competition on blogs / articles on your site , you prevent that search from happening and possibly get users to comparative articles on your site.  Readers feel like they’ve already done their homework ( or you have done it for them. People just love that 🙂 ) , so they’re more likely to stick with your solution.
  2. Describe your drawbacks. But give them a positive spin. Explain that your offering doesn’t include a particular feature because you focused more attention in another area — an area that’s more important to your target market.

 

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