The magic of headlines

  1. Headlines with numbers are 2x more likely to generate clicks vs. “how to” headlines, according to research by Conductor.
  2. A study of 150,000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers.
  3. In an analysis of over 3 million headlines, Outbrain found using [brackets] in a headline bumped up CTR by 38%.

Source: backlinko.com

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