Larry Kim made an image that compared Facebook Ads and Google Display Ads. It was seen by more than 10 million people and picked up by 10,000 news outlets.
He told them his super-simple recipe for going viral:
1.Only one of his 50 posts goes popular. So, he puts out 50 new pieces of material every three months.
2.Next, he keeps track of the first answer.
3. Once he finds the post that has been shared the most naturally, he boosts the viral effect with PPC (highly targeted Facebook ads and Google Adwords).
Source: inbound.org